Down to Earth is so in between audiences that it'll be lucky to ever find one. While with one foot Jem has stepped into electronica and hip-hop as heard on tracks like "Crazy" and "Aciiid!" she simultaneously has piano ballads appealing to teen-drama watching high schoolers like "You Will Make It." So guideless is this album that it's almost transparently clear that Jem is not concerned about making music she likes; she wants to make music that's cool. Cool to who? Wannabe art chicks who think this is more exciting than Feist? I can't say. What I can say is that Down to Earth is anything but, as it's aimlessly floating in outer space.
21 September 2008
Jem - Down to Earth
Down to Earth is so in between audiences that it'll be lucky to ever find one. While with one foot Jem has stepped into electronica and hip-hop as heard on tracks like "Crazy" and "Aciiid!" she simultaneously has piano ballads appealing to teen-drama watching high schoolers like "You Will Make It." So guideless is this album that it's almost transparently clear that Jem is not concerned about making music she likes; she wants to make music that's cool. Cool to who? Wannabe art chicks who think this is more exciting than Feist? I can't say. What I can say is that Down to Earth is anything but, as it's aimlessly floating in outer space.
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